According to national birth statistics, the most common months for children’s births in the United Kingdom are August, September and October. This is not a new feature of the birth data and there are a number of reasons that can be identified for it. At Kidzdens, the regularity of this spike generally leads to a connected growth in demand for childrens bedroom furniture in the last quarter of the year. Here we’re going to take a brief look at some of the causes of the phenomenon and why the buying cycle tends to work in concert with it.
Whilst, historically, there would have been health factors that would have meant a lower mortality rate in the summer; in 21st Century UK, there is little difference across the year and, therefore, when it comes to demographics, it doesn’t take a lot of analysis to realise that a spike in births in August-October comes as a direct result of an increase in conception in November-February. The increase in social activity across Christmas and New Year festivities (and the reduced inhibitions that are prevalent!), as well as increased darkness and coldness seems to lead to an increase in more “domestic” entertainment.
Of course, with so many children being born in late summer and early autumn, one might expect sales of childrens bedroom furniture to increase in early summer. However, this fails to consider several factors. There is a general reticence to furnish a kids bedroom before they’re born – partly from a superstitious perspective. Furthermore, there are a lot of financial stresses at this stage in parenthood and it makes good sense to let the dust settle and see what is required before purchasing.
In the early months, there is actually very little need for childrens bedroom furniture – newborns rarely sleep for long periods and parents often keep their new baby in their own room so that they’re close enough to provide immediate support, feeding, etc; and in those early months, they have little awareness of (and even less interaction with) their broader surroundings.
Naturally, this does not last long, however. Most parents look to establish a regular (and long) sleep pattern for both their child and themselves within a month or two of birth and, as a result, start to apply the finishing touches to their childrens bedroom furniture. By this stage, you’ll have a better understanding of the benefits of appropriately-sized furniture for kids. In addition, you’ll know what your little one likes – the colours that interest her, the cartoon characters that amuse him – and these details can be incorporated into the decisions you make with your childrens bedding.
All these elements mean that by November and December, you will probably be eager to visit the Kidzdens website to investigate our wide range of childrens bedroom furniture, with its attention to high-quality detail and children-focused styling. As the season turns, we naturally start to build up our nests and hunker down for the winter… which is, of course, where it all started in the first place.